Part of the Miller International family, Cinch Jeans burst onto the western wear scene in 1996 with a bold mission—to breathe new life into traditional western apparel by blending timeless style with a modern edge. Born from the rodeo arena, Cinch set out to create high-performance gear that could stand up to the grit, dust, and demands of competition, while still delivering style for everyday life. From the beginning, we understood that authenticity and durability weren’t optional—they were the heart of who we are.

Today, Cinch continues to embody that same spirit. We remain deeply connected to our rodeo roots, sponsoring many rodeos across the United States and helping instill a love for the sport in future generations. Our apparel is a trusted choice for those who live boldly, work hard, and take pride in the western way of life. Cinch is more than just a brand—it’s a promise of passion, integrity, and individuality, woven into every piece we make. We honor our past, dress the present, and always look ahead to the future, carving new paths for those ready to blaze their own trail.