New partnership will focus on continued membership and purse growth
DENVER, Colo. (January 12, 2017) – CINCH JEANS & SHIRTS has acquired Ranch Sorting National Championships (RSNC) in hopes to further membership and prize money growth. Both companies are committed to western lifestyle preservation in their pursuit to combine tradition and innovation.
The synergies between CINCH and RSNC are striking. CINCH has been a national sponsor since RSNC’s inception in 2007. RSNC boasts a membership base 25,000 strong, which was achieved by honoring its family fun, all-horsemanship-levels-are-welcome approach. CINCH grew its commitment with RSNC in 2016 with the addition of the CINCH Shootout Prize Line, which grew purse size and notoriety at the regional and national events. In 2016, an increased commitment from CINCH helped lead to a record-breaking 25-percent increase in participation across all events and an amazing 5,000 team World Finals.
RSNC Founder and President Dave Wolfe is enthusiastic about the direction CINCH will take Ranch Sorting. Wolfe states, "In the last nine years since the start of this association I am extremely proud of the fact that with very minimal staff and very loyal supporters we have been able to run and grow RSNC into a successful organization. CINCH will bring even more recognition through marketing and a much greater financial stability to the long term success of this awesome sport.” Wolfe will remain as President, which will ensure his affection and enthusiasm for the sport of Ranch Sorting will continue to fuel the fun, family atmosphere RSNC established a decade ago.
Ranch Sorting enthusiasts can expect development of the sport and association in 2017, including expansion internationally. To learn more about RSNC or to become a member, visit www.rsnc.us.
Note to editors:
About Cinch Jeans & Shirts: LEAD, DON’T FOLLOW. Since 1996, the Cinch Clothing brand has been creating quality jeans and shirts for both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look. From collared shirts with short sleeves or long sleeves to outerwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch Clothing the number one choice for those who live and breathe the western way of life. Visit CINCH online at www.cinchjeans.com.
About RSNC: RSNC was formally established in the Spring of 2007 by horse enthusiasts who compete and participate in different equine events and see its potential within the equine industry. It is the mission of RSNC to lead the industry in developing and improving the sport of Ranch Sorting through affordability and a fair rating system. Our goal is to preserve the heritage and integrity of the ranching lifestyle while providing a family oriented, competitive riding experience at the grassroots level. More information about RSNC can be found at www.rsnc.us.