World’s Toughest Rodeo


Rodeo action is brought up to a level that is only described as intense, hot, and explosive as the production for these events get each fan and contestant hyped-up for the event.  Roughtstock riders and barrel racers compete is a series that spans across the Midwest states. CINCH Jeans has partnered with this specialty rodeo to help elevate the rodeo experience as well as support new additions to the series, including concerts following the event. 


Click here for upcoming dates and locations.