Lead This Life

Rodeo Life - A CINCH Story


You're proud to pursue your passion of competing in rodeo, and you need clothes that will help you accomplish it. When your days are spent on the ranch or at a 9-to-5 job, and your weekends are spent roping or riding, you need clothes that are up to the challenge. CINCH Jeans and Shirts delivers with durable, high-quality jeans, rodeo shirts and western attire that won't break the bank. Not only will you look like your favorite rodeo pros, but you will have the benefit of the same durability, range of motion and functionality that they enjoy in their favorite CINCH western clothes. Whether you’re looking to shop online or head to your nearest western wear retailer, count on the CINCH brand to be just as tough — and stylish — as you are.

Wear What the Pros Wear


Wearing CINCH rodeo jeans and rodeo shirts puts you in good company. Many rodeo athletes prefer the fit, style and comfort of CINCH jeans, including bull rider Shane Proctor, saddle bronc rider Cody DeMoss, team roper Rich Skelton and tie-down roper Cody Ohl. The first rodeo pro to sign an endorsement deal was eight-time world champion calf roper, Fred Whitfield. Explaining why he chose CINCH jeans back in 1996, Whitfield wrote in his book, "Gold Buckles Don’t Lie: Untold Tale of Fred Whitfield," that “Even back then, CINCH was waking up the western world ... it was the smartest business decision I’ve ever made. There isn’t a lot about being a cowboy that is secure, but CINCH has been a consistent part of my life and a big part of my success for the last 16 years.”

CINCH Values Family

Choosing one of CINCH's classic fit shirts will have you looking like a rodeo pro in no time. Designed to fit a cowboy's active life, both the short and long-sleeve button-down shirts feature a full body so you will have ease of movement at all times. The sleeves provide full range of motion, even when swinging a rope, and the extra-long tails stay tucked in during even the most strenuous of activities.

Complete the rodeo look by wearing the jeans that have been rodeo tested and cowboy approved. CINCH jeans are tough and durable enough for days spent on the ranch or weekends in the rodeo arena, which is why Cory Petska prefers the loose-fitting cut of the Sawyer jean, while Fred Whitfield likes the relaxed fit of the Grant jean. CINCH men's rodeo jeans come in a variety of fits. The Bronze label, Silver label and Ian styles offer a slim fit, while a relaxed fit is found in the Carter, Grant, White label and Green label styles. If you desire a loose-fitting jean, look no further than the Sawyer, Blue label or Black label fit. Dress up any of the jeans for a night on the town with a sharp western shirt and a pair of cowboy boots.

Attire for Rodeo Fans, Too

Even if you go to the rodeo to watch your favorite athletes and not compete alongside them, you can look as stylish as they do by wearing CINCH rodeo jeans and rodeo shirts. You'll be comfortable the whole day in the durable western attire CINCH offers. Show off your classic western style in this long-sleeve navy and orange plaid western button-down shirt. And don't leave junior out of the mix — dad and son can wear matching shirts with CINCH's boys navy and orange plaid shirt. The whole family will be proud wearing these shirts at the rodeo.

CINCH Boss Barn Coat Don't forget a cozy and durable coat for when the temperature starts to dip. With a name like “Boss Barn Coat,” you expect this CINCH outerwear to work hard — and it does. The charcoal outer shell is made of a polyester canvas with a water-resistant finish. Inside, a warm, brushed twill plaid lining keeps you warm all day long. Available in sizes XS to XXL, the coat has plenty of extra features that will make your ranch life easier like a two-way zipper, adjustable cuffs, dual snap riding vents, a removable hood and zippered front pockets. This stylish jacket is currently available at a CINCH authorized retailer near you.

Women's Rodeo Attire

CINCH Womens Rodeo

CINCH women's jeans are just as durable, stylish and comfortable as the men's styles. Combining quality construction with classic western styling, they are ideal for work or play while being fashion forward. Available in either a tapered leg or boot-cut style, the CINCH jeans are designed to fit your lifestyle. The Kylie or Jenna cut is ideal if you desire a slim thigh and leg, while the Ada or Bailey cuts offer a relaxed thigh and leg. All the women's styles feature fashion-forward western designs in a variety finishes.

Pair a slim, relaxed or boot cut fit with one of CINCH's stylish women's tops, including t-shirts, a classic button-up shirt or snap-fronts western attire. ladies wear comes in a variety of vibrant solids, stripes, plaids and prints, such as paisley.

CINCH jeans offer quality men's and women's western attire that is as stylish as it is durable. With CINCH attire, you can wear the same clothes your favorite rodeo athlete wears. Built to stand up to the rigors of the western lifestyle, these CINCH rodeo jeans and rodeo shirts will have you looking like a star.

CINCH offers bold, fashion-forward styles that are durable and functional. Shop the latest men’s and women’s styles here, or at a retailer near you.