Lead This Life

Refresh Your Western Wardrobe With New Denim Lineup

If you read our Spring Wish List – CINCH Style Favorites, then you know all about how to keep your denim looking fresh and new. Taking care of denim ensures that you get years of wear out of them. Here at CINCH, we are committed to innovation, even with our tried-and-true bestselling jeans. That's why we periodically release new versions of our—and your—favorite styles and finishes. Read on to learn about our new twists on our CINCH favorites.


CINCH jeans are the ideal complement to any outfit, especially those that start with a CINCH western shirt. CINCH is built on the fundamentals of providing our customers with durable, functional and stylish western attire, including our popular jeans. Whether your days are spent working in the field, or relaxing on the weekends, CINCH is the natural fit for you. And spring is the natural time to stock up on CINCH jeans. Make sure you pick up all the spring attire you want before CINCH transitions to summer specials in May.

Fered Whitfield horse

Our Spring Denim Must-Haves for Men

With its mid-rise, slim fit and boot cut, the CINCH IAN Men's Jean is a longstanding favorite. We recently released it in a stylish dark rinse. This darker jean will add a refined look to your western wardrobe, and is a must-have jean with features such as out seam tacking, knee starbursts and whiskers. The heavy cord stitching and pieced back pockets in shades of smoke and gunmetal add to the modern look of this jean.

Men's Ian Slim Fit April Medium StonewashThe Ian was also released this spring in a medium stonewash. Featuring a more “everyday” rinse, the jean features 11.7 oz. crosshatch denim for ultimate durability. Finishing details such as grinding at the hems give this jean a seasoned, timeworn look. Don't be surprised if this jean becomes your go-to everyday pair. Featuring a lighter-weight denim, the February IAN is as easy-to-wear of a jean as we've ever made. The heavy sanding and tacking create a comfortable jean from Day One. The modern twist of signature stitching in rust and navy ensure this version of the Ian jean remains as stylish as the rest of the line.

Easily identified by its mid-rise, relaxed fit and boot cut, the CINCH GRANT Men's Jean is a bestseller for a reason. Go ahead and make plans for a night on the town because you'll want to show off the April GRANT jean. This comfortable, relaxed jean features 11.5 oz. performance denim in medium stonewash. Hand sanding, whiskers and triple needle stitching in gunmetal gray results in a fashion-forward jean. If a heavier jean is what you need, look no further than the February GRANT. This all-around workhorse features an impressive 14.5 oz. heavyweight denim with whiskers, heavy sanding, chevrons and grinding.

A customer favorite, the CINCH SAWYER Men's Jean is notable for its looser fit, along with a mid-rise and boot cut. Our spring version recreates the Sawyer rodeo jean in a durable, heavyweight denim in a medium stonewash finish. Finishing details such as knee starbursts, whiskers and hand sanding results in a low-key style ideal for an everyday jean.

As the all-time best-selling jean, the CINCH WHITE LABEL Men's Jean features a relaxed cut, mid-rise and straight leg. The spring White Label jean boasts rigid denim to stand up to whatever life throws your way—in or out of the rodeo arena. The dark rinse combined with subtle hand sanding and whiskering, plus back pocket stitching in hues of wheat, bronze and cream results in a stylish, modern jean ready for a night on the town.

Cruel Denim Must-Haves for Women

Cruel Denim Warmer weather is an ideal time to wear a skinny crop, such as the April Abby from Cruel Denim. Its mid-rise and skinny cut are a perfect match for spring footwear like sandals and booties. Made to elongate legs, the inseam lets both your shoe choice and legs shine. The crop jean features a medium stonewash with hand sanding and whiskers, resulting in a fashion-forward jean.

The March Abby features the popular jean re-imagined in a slim boot cut style. This refreshing version packs a punch with its medium crosshatch stretch denim and finishing touches like whiskers, chevrons and hand sanding. Pair this stylish boot-cut jean with a broken-in pair of cowboy boots and your favorite CINCH western shirt for an unbeatable look.

The March RHYON Jean from Cruel Denim features the major fashion trend of destruction. This mid-rise jean in the popular boyfriend fit is made out of a tinted medium stonewash that is then treated with hand sanding, knee starbursts, grinding and more until it achieves the perfect destructed, broken-in look.

Make your list of spring jean favorites from CINCH and Cruel Denim and buy them before they're gone. Explore other CINCH favorites—including our best-selling western attire and rodeo shirts—by visiting our CINCH website or using the store locator to find the nearest CINCH retailer.