A focus on growing cowboys’ opportunity in rodeo leads to a handshake between rodeo’s largest professional association and CINCH
DENVER, Colo. (July 11, 2018) – The Professional Rodeo Cowboys Association (PRCA) announced Wednesday its national sponsorship with CINCH JEANS & SHIRTS. The partnership extends CINCH’s commitment to growing rodeo at the youth, collegiate and, now, professional levels.
CINCH has made a significant commitment to supporting youth and college rodeo, including long-term association sponsorships with the National High School Rodeo Association and the National Intercollegiate Rodeo Association. “We started as a small company with big dreams,” said CINCH Marketing Manager Jessica Wahlert. “We’re a lot like the youth and college athletes we’ve watched grow over the last decade. It’s really important to us that we help put dollars in the pockets of those athletes who are now professional rodeo cowboys. We’re excited about this long-term partnership with the PRCA, which will bring this all full circle.”
CINCH, known primarily for its western clothing, also works hand-in-hand with rodeo committees to produce Shoot-Out Rodeos, which is a popular winner-take-all, tournament-style format. “There has been a lot of success with the Shoot-Out format. You start by supporting the committee. They attract the right cowboys, and when the best show up to compete, the fans follow. That’s how you sell-out crowds and put on a great show,” said liaison to CINCH Rodeo Rorey Lemmel. “PRCA and CINCH are both committed to making rodeo as big and bad as we know it can be. When the opportunity to partner came available, it was a no-brainer. We’re all about growing rodeo.”
As the premier sanctioning body of rodeo, the PRCA is constantly looking for ways to expand and improve the sport of rodeo. The CINCH partnership provides significant support to the PRCA’s circuit system including both the contestants, as well as the rodeo committees. Additionally, more than 100 PRCA members professionally endorse CINCH Jeans and Shirts.
“We are pleased to be partnering with CINCH, a brand that embodies innovation and a commitment to excellence,” said PRCA CMO Steve Rempelos. “Our announcement today puts into motion the largest new PRCA partnership in over a decade, and is a large step toward continuing the vision of the PRCA by providing new sponsorship to over 130 local PRCA rodeos so they can in turn support their communities and local charities.”
Rodeo contestants and fans will see CINCH’s national partnership for the first time in Colorado Springs. The Pikes Peak or Bust Rodeo (July 11-14), which is sponsored by CINCH, is once again sanctioned by the PRCA. More details on the changes in Pro Rodeo and CINCH’s involvement will be announced in the coming months.