Lead This Life

CINCH Athlete Spotlight - Amberley Snyder

Following the advice her parents have given her many times over the years, that “hard work beats talent when talent doesn’t work hard,” rodeo athlete Amberley Snyder overcame personal tragedy to keep her rodeo lifestyle alive. As a CINCH endorsee, Amberley knows the hard work that goes into creating CINCH western attire and women's rodeo jeans.

Amberley Snyder’s Background and Story

The daughter of a Los Angeles Dodger, Amberley spent her first few years in Southern California. Following her father's retirement from professional baseball, the family moved to Utah. Seven-year-old Amberley would only agree to the move if she received her promised horse. At that early age, the rodeo fire was lit within Amberley. She went on to have a promising youth rodeo career, qualifying for the National High School Finals in pole bending and winning the National Little Britches Rodeo Association All-Around Cowgirl World Championship, both in 2009.

Amberly SnyderOn January 10, 2010, Amberley’s life changed forever when she was en route to the Denver Stock Show and Rodeo for her FFA chapter when an automobile accident left her paralyzed from the waist down. After five hours of surgery, her doctor gave her the grim diagnosis – she would never walk again. Amberley was determined not to let the events of that fateful day prevent her from never competing again or not achieving all of her dreams. With some modifications, Amberley continues to compete in the arena, inspiring fans along the way.

Career Highlights and Inspirational Work

Amberly SnyderGraduating from college in 2015 with a Bachelor’s degree in Agriculture Education, Amberley is now pursuing her Master’s Degree in Counseling. She competes on the Utah State University rodeo team by securing herself to her saddle with seat belts and straps to run barrels and breakaway rope. She ended the 2014 college rodeo season in 9th place for the Rocky Mountain Region and in the top 10 in 2015. In 2014, Amberley won NIRA's Horse of the Year for the Rocky Mountain Region and came in 3rd place in the Intermountain Pro Rodeo Association Barrel Racing Average. In 2015, she was voted RFD-TV's American Rodeo Fan Exemption.

Amberley uses her platform to share her inspirational story at speaking events across the country. She is also the author of a motivational children’s book called, “Walk Ride Rodeo: A Story About Amberley Snyder” that tells the story of her accident, the obstacles she has overcome, her determination, and the power of the human spirit. She connects with people and shares her unique story through her Wheelchair Wednesday's video segments on social media, which shows her performing everyday tasks that have become more difficult since her accident -- but not impossible. These videos range from how she gets into and out of her truck to how she gets on her horse or lifts a saddle off the ground. Since her accident, she has trained horses to listen to her voice and hands and to ignore her legs. Amberley is a true horsewoman and teaches clinics around the nation. Through it all, Amberley gives encouragement to thousands and leads with unwavering optimism.

Amberley’s CINCH Favorites

Competing in rodeos across the country, Amberley needs clothing that will keep up with her and will work as hard as she does. Therefore, CINCH is a natural favorite for the barrel racer. Amberley loves the way CINCH rodeo shirts accommodate her long arms and torso. With the long tails of the ladies' button-down shirts, she doesn't have to worry that her shirts are going to come untucked while she's competing. Plus, they come in a variety of solids and prints. She favors the ladies' black bonded jacket when she needs a little more coverage from the elements. The two-way front zipper, dual layering and chest pocket make it a customer favorite. For jeans, Amberley prefers the cut and style of the Abby and Jenna jeans. These women's rodeo jeans are built for riding, with hand sanding, stretch denim and a variety of washes.

Visit the CINCH website to shop the styles Amberley loves to compete in, or use our store finder to locate the retailer nearest you.

Amberly Snyder