Lead This Life

NFR Endorsees Spotlight - 5 World Champions


Rodeo athletes all over the world enjoy the fit, style and comfort of CINCH jeans. They are considered the go-to jeans for the rodeo arena, and are often paired with CINCH classic fit shirts, which offer superior comfort and utility, featuring longer tails and sleeves and a fuller body for optimum range of motion. While hard work, long hours, gr... Read More

Holiday Must Haves-Give the Gift of CINCH


Shopping for everyone on your holiday list can be daunting – you want to get the perfect gift for each person, right? Well, we’re here to help. Our previous product spotlights on CINCH WRX work clothes and the CINCH line of concealed carry cloth... Read More

Rodeo Life - A CINCH Story



You're proud to pursue your passion of competing in rodeo, and you need clothes that will help you accomplish it. When your days are spent on the ranch or at a 9-to-5 job, and your weekends are spent rop... Read More

CINCH Values - Lead an American Life


CINCH Values

Building a brand with integrity, passion and quality isn't easy for everyone, but when these values are inherently part of your company, it becomes the only way to build a brand. For CINCH Jeans... Read More

Product Spotlight - Concealed Carry


With a broad range of sizes to fit everyone, the CINCH concealed carry line provides firearm-friendly attire for both men and women. Featuring many western-wear staples, CINCH classics and even patriotic wear, the CI... Read More

CJ Box Characters Wear CINCH


CINCH Jeans Western Wear This blog post was written by C.J. Box #1 New York Times Best Selling Author of the Joe Pickett series, including the ne... Read More

Cowboy Boots-An American History


The history of cowboy boots can be traced back to the mid- to late-1800s, when they were necessary, practical footwear for cowboys herding cattle on the ranch. While cowboy boots are worn for both fashion and work today, their history links them for... Read More

CINCH Athlete Spotlight-Fred Whitfield


Less than than 400 men have ever won a world championship in the sport of professional rodeo. Fred Whitfield of Hockley, Texas, has won 8 gold buckles over the course of his career. If you consider that Tom Brady has won four MVP titles and is known around the world as an elite... Read More

Product Spotlight - CINCH WRX


Work clothing is notorious for being either uncomfortable or unstylish. To make a better product that is attractive, durable and comfortable with the necessary safety standards, CINCH is proud to produce the WRX clothing line.

CINCH WRX® clothing and boots keep durability, comfort and safety in mind to meet the daily demands on the job. ... Read More

Denim - An American History


Born out of necessity, denim has served hard-working Americans since the late 19th century. Starting initially as a request from a blue-collar worker, the first pair of jeans were created to serve one purpose — withstand the everyday wear and tear that a traditional pair of trousers could not. As jeans evolved, rivets were used to reinforce the ... Read More

CINCH Athlete Spotlight-Jade Corkill


Jade Corkill is a professional heeler, a three-time world champion, a husband and a father of two boys. The champion team roper was born in Fallon, Nevada, and currently lives in Stephenville, Texas. He has had a rope in his hand since a young age — helping his mom rope and doctor cows on the ranch.

When he turned 18 in August of 2... Read More

CINCH Jeans and Shirts Blazing the Trail for Western Wear


A Western Wear Pioneer

Since our brand launch in 1996, CINCH Jeans and Shirts has been an innovator and market disruptor in the western clothing industry. The CINCH clothing brand fills a need for quality, performance-ready western jeans and shirts for the western enthusiast both in and out of the arena. Our unique des... Read More