Lead This Life

Product Spotlight - CINCH WRX


Work clothing is notorious for being either uncomfortable or unstylish. To make a better product that is attractive, durable and comfortable with the necessary safety standards, CINCH is proud to produce the WRX clothing line.

CINCH WRX® clothing and boots keep durability, comfort and safety in mind to meet the daily demands on the job. ... Read More

Denim - An American History


Born out of necessity, denim has served hard-working Americans since the late 19th century. Starting initially as a request from a blue-collar worker, the first pair of jeans were created to serve one purpose — withstand the everyday wear and tear that a traditional pair of trousers could not. As jeans evolved, rivets were used to reinforce the ... Read More

CINCH Athlete Spotlight-Jade Corkill


Jade Corkill is a professional heeler, a three-time world champion, a husband and a father of two boys. The champion team roper was born in Fallon, Nevada, and currently lives in Stephenville, Texas. He has had a rope in his hand since a young age — helping his mom rope and doctor cows on the ranch.

When he turned 18 in August of 2... Read More

CINCH Jeans and Shirts Blazing the Trail for Western Wear


A Western Wear Pioneer

Since our brand launch in 1996, CINCH Jeans and Shirts has been an innovator and market disruptor in the western clothing industry. The CINCH clothing brand fills a need for quality, performance-ready western jeans and shirts for the western enthusiast both in and out of the arena. Our unique des... Read More