Lead This Life

NFR Recap - CINCH Endorsees Roundup

The CINCH brand, which traces its origins back to 1918, was built with passion, integrity and quality, three values mirrored in both rodeo athletes and customers. Our company was created by and for those who take pride in leading that most American of lives: the western way of life. CINCH products – ranging from American-made socks to rodeo jeans to concealed-carry outerwear – are manufactured to last; they are also deeply ingrained with our core values, which include innovation and patriotism. Nowhere are these values more on display than at the annual Wrangler National Finals Rodeo in Las Vegas. This year's event took place December 7-16 at the University of Nevada, Las Vegas campus.

The Wrangler National Finals Rodeo is the premier championship rodeo event to occur each year, earning the nickname “the Super Bowl of rodeo.” Organized by the Professional Rodeo Cowboy's Association (PRCA), the National Finals Rodeo (NFR) showcases the talents of the top rodeo athletes as they compete in events ranging from team roping to steer wrestling in their quest to earn the world title.

How Our CINCH Athletes Performed

We are proud to partner with several rodeo athletes, who in turn are proud to sport CINCH attire both while they train and during competition. This year, many of our CINCH athletes achieved career highs at the 2017 NFR.

Hailey Kinsel

Hailey Kinsel NFRHailey Kinsel competed in the barrel racing event, setting a Round 10 record by finishing in a mere 13.17 seconds. Kinsel, coming off wins at The American and the College National Finals Rodeo in the barrel racing competition, made more history when she shattered the Thomas & Mack Center's arena record on night three of the NFR with a 13.11 second run.

Tyler Pearson

Tyler Pearson NFR Tyler Pearson had an eventful 10 days in Las Vegas. After not qualifying for the NFR since 2013, Tyler Pearson came roaring back in 2017 with eight first-place titles in the regular season, culminating in his first Steer Wrestling World Title at the NFR. His 2nd place finish in the average was enough for him to slip past Ty Erickson and walk away with the gold buckle. With the help of his traveling partner, Kyle Irwin, on the hazing side, and their co-owned PRCA/AQHA Horse of the Year — Canted Plan, aka Scooter — carrying him, he achieved one of his lifelong dreams. Tyler Pearson also hazed for three of the other contestants, including Ty Erickson and Tyler Waguespack, who were very much in contention for the World Title alongside Pearson. There were big smiles and tears to be seen in the Mississippi section when the dust settled.

Erich Rogers and Cory Petska

Team Roping partners of five years, Header Erich Rogers and Heeler Cory Petska are the 2017 World Champion Team Ropers. After a consistent four top-10 finishes in the world standings in their term roping together, they have now achieved what they’ve worked for their whole lives. Cory joins in this gold buckle category with his four-time World Champion wife, Sherry, and two-time World Champion mother, Gail. Erich takes his gold buckle home to the Navajo Nation where his roots of roping started very early on.

Travis Graves

Heeler Travis Graves headed into the 2017 NFR to compete for the ninth time, partnering in the team roping event with two-time world champion header Chad Masters. He and Masters previously roped together in 2015. Starting the NFR in eighth place, the duo finished first in the Finals average, with 61.2 seconds on 10 head, the only team to walk away with 10 times in the Team Roping.

Brody Cress

Brody Cress NFRThe 21-year-old Wyoming native had a breakout performance at the NFR in saddle bronc riding, taking the average win in his first Las Vegas performance and marking the first time a Wyoming native has won that title since 1960. As the only cowboy with 10 qualified rides, Cress had a compelling 2017 before arriving in Las Vegas, having won 13 rodeos during the year, including becoming the only Saddle Bronc Rider to win Salinas, Calif., Cheyenne, Wyo., and Pendleton, Ore., in the same year.

CINCH Athlete Favorites Worn at NFR

Hailey Kinsel

Hailey Kinsel donned CINCH Ada jeans and ladies shirts for her events in Las Vegas. The relaxed fit of the jeans paired with the western style of the button-up shirts gave her a classic look while competing atop Sister.

Tyler Pearson

Sporting simple, clean lines, Tyler Pearson spent the week wearing the CINCH Black Label 2.0 relaxed fit jeans in medium stonewash, paired with solid-color white and black modern fit shirts. His selections for western attire feature a tailored fit to the shirt, and the relaxed cut and slightly tapered legs of the jeans create the ideal fit for competition

Erich Rogers and Cory Petska

Erich Rogers and Cory Petska NFRErich Rogers wore a variety of classic fit western shirts in solid, stripe and plaid patterns during the 10-day event. For his jeans, he prefers the look and fit of the CINCH Carter 2.4 The relaxed fit, mid-rise jeans are ideal for boot wearers because of the wider leg opening.

Cory Petska spent the week in popular CINCH Grant jeans whose relaxed hip and thigh fit ensured Petska could maneuver during his event. The CINCH classic fit shirts he favors are a good choice for any rodeo competitor, since they feature a fuller body that allows for complete range of motion.

Travis Graves

Travis Graves NFRFor competing, Travis Graves wore CINCH Carter 2.0 and Carter 2.4 jeans, popular for their relaxed fit and boot-cut leg. Like all CINCH products, these men's rodeo jeans are also known for their craftsmanship and durability. Graves chose classic fit shirts with a long tail, knowing he didn't have to worry about them remaining tucked in.

Brody Cress

Brody Cress did not ride one horse throughout the NFR without his CINCH socks Not only are these socks built to last, but they are proudly made in the USA. He also chose to wear CINCH's jeans in both the classic White Label in dark stonewash and the fashionable slim fit Ian styles, along with classic fit shirts.

Shop our website for the latest styles worn by our CINCH athletes at the National Finals Rodeo, or use the store finder to find the nearest retailer of CINCH western attire and women's rodeo jeans near you.