Lead This Life

CINCH Values - Lead an American Life

CINCH Values

Building a brand with integrity, passion and quality isn't easy for everyone, but when these values are inherently part of your company, it becomes the only way to build a brand. For CINCH Jeans, there was no question that our brand would be one able to stand out, even in these uncertain times, with reliable, comfortable clothes. The CINCH story is identical to so many of our customers' — cultivated through the hard work and dedication of a few people determined to create a quality product — and manufactured for those who take pride in leading an American, western way of life.

The CINCH Story

CINCH Values

CINCH Jeans designs clothes that promote confidence. Beginning when the company was founded in 1996, CINCH has a consistent history highlighting hard work. CINCH is a part of the Miller International family of brands, which traces its history to 1918 when founder Phillip Miller journeyed east to the Rocky Mountain area with his line of cowboy hats. It was common in those days for salesmen to stay with their customers instead of at hotels. His customers were so impressed with the quality of products he offered that they began requesting additional items.

Miller began thinking that a catalog company would be a good idea. With this, the parent company was formed and has spawned eight brands offering quality western products. An early customer was Tom Mix, an actor who frequently starred in Western movies during the 1920s and '30s.

CINCH Values Family

What began as a premium western brand built to complement an active lifestyle has grown to include products favored by top rodeo athletes, those who live the western lifestyle and those inspired by it. CINCH strives to offer quality, stylish attire that has a great fit. Today, CINCH continues to create fashion-forward products for men, women and children that are of superior quality. Innovative, lifestyle-specific jeans are the hallmark of the brand, which also includes outerwear, tops and accessories.

The CINCH Style

Creating products for the CINCH customer means being inspired by the values and attitudes of the modern, western man and woman. Our brand is as confident, competitive and adventurous as they are. With the same strong family values and work ethic our customers have, CINCH offers plenty of style options, whether our customer spends days on the ranch or in an office. CINCH is always ensuring that its attire is a combination of functional and fashionable, while offering the quality and durability our customers demand.

The CINCH Fit

CINCH Values

CINCH jeans come in a variety of fits, with one sure to flatter you. Traditional styles for men, such as the Blue, Green, and Black Labels, feature a looser fit, while the more form-conscious Ian and Silver Labels are sure to please the modern, fashion-forward customer. Ladies' jeans feature four figure-flattering fits, ranging from the relaxed styles of Bailey and Jenna to slim styles of Kylie and Ada.

CINCH button-down and denim shirts are available in either Classic or Modern Fits. The Classic Fit is designed to move with you,with longer tails that don't come untucked and longer sleeves for full range of motion. The Modern Fit has a more tailored cut along the waist, but with the same longer shirt sleeves and shirt tails.

Along with jeans and denim shirts, CINCH offers outerwear, boots and casual tops. Dress the entire family with stylish options for men and women, and boys' shirts as well. Women's attire includes athletic wear such as capris, tees and tank tops, as well as hoodies and other cozy outerwear pieces. As with the men, the CINCH Ladies line offers a selection of concealed carry jackets.

The CINCH Value

CINCH Values Work

Our core values are deeply ingrained in everything we do and are woven into the fabric of our brand. They are our guiding force when we plan new products, and what sustain us as a leading western wear brand.

  • Passion: We are driven to remain a leader in the western wear world. Through passionate dedication to meeting the needs of our customers, CINCH is committed to designing and selling quality, fashion-forward apparel. Our clothes are designed to fit in with a long day on the ranch or an evening spent looking at stars under a clear sky.
  • Integrity: Mirroring our customers, we value hard work, doing what's right (not what's easy) and working until the job is done. With “dirt under our fingernails,” we work hard to create a product our customers are proud to wear. And, yes, we still say “Yes, ma'am” and “No, sir.”
  • Patriotism: Our love for country runs deep. You see it in the attire we create to serve hardworking men and women, in the patriotic wear we design and in the heritage and tradition we hold dear. We understand our customers come from many walks of life, but are fundamentally cut from the same cloth…red, white and blue.
  • Quality: CINCH clothing is built to last and built to withstand the hard work our customers do day in and day out, repairing barbed-wire fences, hauling loads down dirt roads or spending hours in a saddle on the open range.
  • Innovation: We are always looking for the next fashion trend while staying true to the staples that built our brand. Going against the grain isn't just an idea; it feeds directly into our motto, “Lead, Don’t Follow.”
CINCH Values Work

Our values are woven into all of our clothing products. Come explore CINCH Jeans and shop our latest trends, including our new Concealed Carry styles.