Lead This Life

CINCH Jeans and Shirts Blazing the Trail for Western Wear

A Western Wear Pioneer

Since our brand launch in 1996, CINCH Jeans and Shirts has been an innovator and market disruptor in the western clothing industry. The CINCH clothing brand fills a need for quality, performance-ready western jeans and shirts for the western enthusiast both in and out of the arena. Our unique designs and reputation make CINCH Jeans and Shirts the number one choice for those who live and breathe the western way of life.

We are inspired by the attitude and values of the western lifestyle — adventurous, competitive and confident. These standards have led us to our motto: “Lead, don’t follow®”.

Humble Beginnings

More than 20 years ago, CINCH Jeans and Shirts began at the grassroots level with a couple of determined people who believed in the vision of the CINCH brand and sold (quite literally) our first jeans out of the back of a truck at rodeos. We convinced rodeo contestants to give our jeans a try and to take a risk on a new western clothing brand. One of those contestants, Fred Whitfield, has since gone on to win eight world championships.

The functionality, durability and quality of our jeans and shirts have set us apart from the beginning. To this day, the CINCH brand is loved by many of the best athletes in rodeo, bull riding and equine performance circles. Whether you’re tying a calf, bull riding, training horses, moving cattle, or simply living a day-to-day life, CINCH Jeans and Shirts are made to fit your western lifestyle.

CINCH Western Button Down Shirts

CINCH Mens Modern Fit Shirts

Classic Fit Shirts

In the western clothing universe, CINCH western shirts are known for their fit, superior quality and unique designs. We design one-of-a-kind patterns, prints and plaid shirts in-house to ensure their authenticity and distinct style. We bring character and classic styling details, such as dye-to-match buttons, contrast cuffs and collars. CINCH Classic fit shirts are made with motion and mobility in mind, a fuller body, longer sleeves and longer tails than the average western shirt. When compared to other brands, many customers go down a size in our shirts. We set the standard for forward-thinking fashion in the western clothing industry with our innovative shirt designs.

Modern Fit Shirts

CINCH Modern Fit shirts come in snap front western styles, hidden button-down collars, stretch poplin fabric and traditional western style yokes. These shirts are perfect for someone looking for a rodeo shirt that is more tailored through the body, while still offering longer tails and sleeves. Our CINCH Modern Fit shirts fit more true-to-size, with less bunching in the midsection.

CINCH Outerwear

Cinch Mens Bonded Jacket

Our first outerwear styles that made a splash in the western clothing industry were our down jackets and vests. After the initial success of our CINCH outerwear line, we added hoodies, wind jackets and the essential denim jacket. In 2010, we introduced our first bonded jacket, which propelled our outerwear success even further. The originality of our brand is reflected in our outerwear line with bold contrast colors and patterns.

We create revolutionary features when it comes to outerwear functionality, such as reversible styles, detachable hoods, packable jackets, cell phone pockets and concealed carry features. Currently, we offer a variety of vests and jackets in different fabrics and weight combinations. The success of our concealed carry jackets and vests has since become unprecedented. CINCH outerwear collections will continue to combine bold fashion-forward styles with superior functionality.

Cinch Boots

CINCH Boots are built with expert craftsmanship on a time-tested proven last with a 50-year history. Our boots represent the attention to detail, quality and reputation of CINCH clothing with hand-lasted artistry, channel stitch insole, lemonwood peg construction and 100% premium leather material.

CINCH Boots make no compromises when it comes to traditional western boot making techniques. The full leather insoles provide comfort and breathability, while the leather stacked heels, leather piping and trim provide a style that sets us apart from the competition. We stand by our lasts, quality construction methods and believe they produce the best-fitting cowboy boots available.

Cinch Ladies

Cinch Womens Westernwear

Following a track record of success with our mens CINCH western clothing line, we introduced CINCH Ladies clothing in the summer of 2015.

Our CINCH Ladies line includes the same unique in-house designs we are known for, but with a woman’s body in mind. Our shirts have longer sleeves and tails, are tailored through the waist and feature both snap front and button up styles. We offer paisley designs, prints, solids and plaids that are always stylish and perfect for performance. In addition to our ladies western shirts, we have four jean fits, including: Ada, Bailey, Jenna, and Kylie, all of which are suited for life in and out of the saddle. Also, twice yearly we release a ladies athletic line that features a variety of tops, pullovers, hoodies and leggings.



Base-Layer Collection

Continuing our tradition of innovation, we were proud to announce the newest addition to our CINCH brand clothing line with our Base Layer collection, which features tees, boxer briefs and socks.

Our CINCH boxer briefs come in 6- and 9-inch lengths and are available in various prints and patterns. CINCH socks are all made in the U.S.A., and you can choose from athletic, crew or boot sock styles. With the addition of the Base Layer collection, you have the opportunity to wear CINCH from head to toe.
CINCH Baselayer Collection

We will continue to be a brand that pushes the limits, innovates and creates original western clothing for folks who live and breathe the western lifestyle and for those generations to come. Wherever you are and whatever you do, CINCH Jeans and Shirts will stand alongside you as you LEAD THIS LIFE™.

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